liiar analysis of the music video

LIIAR ANALYSIS OF THE MUSIC VIDEO

Language; the language of the music video are the conventions used in creating the music video. The conventions are particular elements in music videos that are widely recognised as being part that type of media, for example there is often a few shots of the band playing and singing the song in the video in time with the music. There are three rough categories of a music video, these are performance, narrative and abstract which are all defined by the genre. Performance is generally a video of the band or artist playing and singing the song and putting on a performance for the audience e.g.Song 2 by Blur. Abstract is where the video is not based on the lyrics of the song and usually has no connection to the song whatsoever, e.g. Strawberry Fields by The Beatles. Narrative is where the video is based on the lyrics of the song, e.g. Heart Shaped Glasses by Marilyn Manson. Narrative is the most common type of music video, it uses various techniques such as lighting, mise en scene and cinematography to create the mood of the song the video is for and is more like a video for the music.

Institution; this is the company that produces, markets and distributes the music video and the artists music, e.g. Sony BMG and Universal.

Ideology; this is a dominant set of ideas and beliefs behind the creation of the media text and is also the reason the text is presented the way it is and also expresses the message the artist want to put across.

Audience; this is the public, the people that consume the media text that has been created, in this case, the music video. Music videos are usually aimed mainly at the target audience, however they usually also make it accessible to a much wider range of people, this increases their audience and therefore their profits. Another way to increase their audience is with a collaberation such as Tinie Tempah and Eric Turner. Also as Eric Turner is a relatively unknown act pairing him with a new but well established act such as Tinie Tempah will increase his popularity and therefore his audience.

Representation; this is the song is represented and also the way the band or artist is represented within the video for example in the video for the song 'Booty Call' by The Midnight Beast, the artists are represented as fun loving, 'happy go lucky' teenage boys, which is very true to how they are in real life. Also in the video for 'die another day' by Madonna, she is portrayed as a very strong independent woman, which again is very true to real life. The representation also needs to fit the genre of the song and often contain references to the lyrics of the song. The video should also be very memorable so that it sticks in the audiences mind and makes them want to purchase the text.