Thinking about my chosen audience for my music video, i would have to research into their demographics and the Psychographic Profile. Demographics are split into 5 groups:
A- Higher management, bankers, lawyers, doctors and other professionals
B- Middle management, teachers, creative and media people eg graphic designers
C1- Office supervisors, junior managers, nurses, specialist clerical staff - white collar
C2- Skilled manual workers, plumbers, builders - blue collar
D- Semi-skilled and unskilled manual workers
E- Unemployed, students, pensioners, casual workers
By using this information, i can shape my chosen media text (music video) to appeal to a group with known viewing habits. Although, this is not of course a complete picture. It does not tell the media producters some things they might need to know, such as how much money each group has to spend each week. Some skileld manual workers, like electricians, earn more money each week than say a teacher, but they probably do not spend it in the same way. Also, demographics is only about the main earner in a household so young people at home (ie students) are not included.
I can also research into my audience by looking into psychographics - looking at the behaviour and personality traits of its members.
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