Friday, 22 March 2013

My Digipak in a realistic context



I photoshopped my album advertisement poster into the NME magazine. NME is the kind of magazine it would be advertised in if it was to be advertised in any magazine. NME like new independent music so I feel that the kind of music would go well with the feel of the magazine. It largely focuses on music that nobody or next to nobody has ever heard of. By doing this, I am also able to see what my advert would like next to adverts of a similar genre. 
I also photoshopped my album cover onto the Spotify recommendation page which would come up when I search for 'Vampire Weekend' who are a indie/pop band and have a similar sound to 'The Naked and Famous'. I thought it was important to see how my album cover would look when a member of my target audience plays it on the popular digital media application, iTunes. This application is extremely popular with my teenage target audience,  as a majority of teenagers listen to music via sites such as iTunes and Spotify, and rent music instead of buying it, or actually buying it in CD form so I figured this would be the most popular way they view my album. Overall, I think it looks effective as the artist and album name are clear to the audience and it looks successful as not only a physical product , but a digital product available on iTunes.  




I finally photoshopped the CD Cover onto the Last FM website, a website where people can 'like' artists and  recommended artists come up on their profile home screen based on the artists they have 'liked'. The internet and sites such as this help independent artists and bands to become more popular by their target audience, therefore I wanted to see what my CD cover would look like in this context. 

Finished Digipak


Finished Advert


This is my final, finished advertisement as part of my digipak. I wanted my advertisement to reflect my target audience as much as possible, as well as looking like a professional media product and been interesting to look at. Due to feedback from Facebook, I decide to make my text more central on the advert as a few people had made this clear that this was something I needed to change, people said things such as "you could have made the text abit higher" and "the top half looks kinda empty". I also change the contrast of the white as I dont think it stands out another, I wanted to make it look a little creamer to appear more visually effective especially with the contrast of the black text. I also made "Including" smaller so that "Punching in a Dream" would visually stand out more and this is important as this is the name of the song which is what the poster is trying to advertise.

Thursday, 21 March 2013

Audience feedback - third draft of digipak and advertisement

I uploaded my third draft of my advertisement and Digipak onto the social Networking site Facebook to receive more feedback from my target audience, as using this method I was able to share the images and receive continuous comments on it, enabling me to receive feedback quickly and easily.

From this, people commented positive feedback such as 'I like all of it' and 'Great Stuff!' This was able to show me that my products were compelling to my target audience as most of my friends on Facebook are within the ages of 16-20 and that the video generally appealed to them. Overall, I feel I have received positive feedback from my target audience on certain aspects of my ancillary texts, although they are still certain components I need to change, due to the negative feedback. I wanted people to be honest and give me as much negative feedback as possible so therefore I could adapt my products to the feedback in order for the products to be more appealing to my target audience. Responsively, I gained feedback such as "it does not say the artists name on it" and "you should centre align the 'Heartlines including Punching'" To conclude my feedback for my ancillary texts, I will further develop them in order for them to become more effective based on the negative yet helpful feedback






Wednesday, 20 March 2013

Third CD cover






Third draft advertisement


I changed some aspects of my music video due to audience feedback which stated:

-"Punching In A Dream" isn't clear enough
-'Including "Punching In A Dream"' needs to be aligned
-'Including "Punching In A Dream"' needs to be more defined