As part of the promotion package for a release of an album, i had to create an advertisement for a digipak. Here, i show how i developed my advertisement to best fit the genre and appeal to the target audience. To do this, I needed it to have a 'young' and 'abstract' vibe, i think this does as the typography looks playful and artistic, aswell as the background image, which is minimalistic yet eye catching.
For the background image, i used some line drawings i had put together for my Graphic Design A Level course. I knew i wanted my advertisement to have abstract qualities which are a convention of many indie/alternative digipaks. aswell as this, the abstract qualities tend to fit the conceptual narrative in the video as many parts of the video are completely abstract and have no reference to the song whatsoever. Therefore, the artwork used on the advertisement reflects the video as it is merely a pattern which exists in thought or as an idea but doesn't really have a physical existence or meaning to it.
I played around with the hue, saturation and colour balance, but i decided on the light pastel colours as similiar colours are used in the video. The video itself provokes light, sensitive, dreamy emotions such as the slowly fading transistions, therefore the colours reflect this.
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