I decided to research into poster advertisements from indie/alternative artists to gain knowledge as to what conventions are used and how I can create mine to fit in with the same genre. Whilst researching, I found that indie/alternative artwork on the posters are especially beautiful and most certainly stand out from the crowd compared to posters from other genres. Most are minimalistic, and use typography and illustration to gain the readers attention. These posters are imaginative and thoughtful while not forgetting the fundamentals such as color and typography. The result is more often than not an eye catching work of art that sparks your interest and curiosity.
Advertisement research has also helped me to understand how poster art plays an particularly significant role in an independent artist's marketing strategy and how minimalistic, eye catching and out of the ordinary designs can be stimulating. Using this simple strategy, the poster could easily become viral, especially when advertisers use the principals of genre and advertising conventions and play with them, with a single click, my poster could be shared online.
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